appleton makeup artist

Hi, I'm Dana!

I established Dana Michele Makeup + Aesthetics to create a feeling of beauty and empowerment. I’m a nerd, I find the science of skin and makeup just as fascinating as the art of applying it. my goal is to educate my clients about makeup and skin care by introducing quality products and simple and effective techniques that can be used every day at home. Aside from the pure aesthetic of makeup, it has the ability to transform how a person feels about themselves and how amazing is that? There’s no greater pleasure than when a client says how beautiful they feel.

"beauty without a kind soul is merely decoration"

my favorite moments


Attended London Eyes Academy of Makeup


Graduated college, moved up to Wisconsin, started "Dana Michele Makeup"


Got my aesthetics license


First DiGiorno Pizza commercial feat. Clay Matthews and Colleen Balinger


Expanded my business into "Dana Michele Makeup & Aesthetics"

I am a classic beauty. I like clean, timeless looks. Smoky eyes are fun too, you can edge up the most simple look with a pop of color or flick of eyeliner. I’m constantly pushing myself to learn more about products and techniques to use what works best for me.

Makeup is such an individual preference that there’s no real “right” or “wrong” it’s more of a “trial and error” approach to find what products and placement is best on the individual face shape. My heart yearns to work with people, not only to get my hands on that raw beauty of theirs, but to also show them that it’s not about the most expensive or raved about item on the shelf, it’s how we maximize our potential with what we already have.

In my makeup bag I love:

Sweet tox- lippie benefits

leneige- “berry” lip balm

NYX- butter gloss - “tiramisu”

Lily lolo bbcream

Nars concealer

Milk blush + lip stick - “perk” and “werk”

Kat von d - tattoo liner

Ardell- demi wispies false lashes

Anastasia- soft glam II palette

Becca cosmetics “moonstone” highlight


Outside the Studio

I love to travel and explore new places, try new restaurants and coffee shops, and go on outdoor adventures. I enjoy creating with other artists and photographers. I’m a sucker for a sale and have a slight addiction to Marshalls/Home Goods. On most days you can find me with my two crazy kitties Boots and Nash and enjoying life with my husband Mike.